Industry Leaders to Headline AEA Web Marketing Conference 2000.

Business Editors

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Sept. 5, 2000

The American Electronics Association (AEA) Tuesday announced its third annual Web Marketing Conference, a one day event focused on educating senior marketing executives on how to maximize their company's Web presence and improve business performance using the Internet. The conference is scheduled for Sept. 14, 2000 at the Westin South Coast Plaza Hotel in Costa Mesa, Calif.

"We are pleased that this year's conference will feature a variety of leading industry experts, analysts and professionals from around the nation converging to discuss the latest trends, best tools and most innovative practices influencing the use of the Web to market products from business to business," said Phil Beaudoin, executive director of AEA's Orange County Council.

The speakers for this year's conference include: Rick Bruner, senior analyst and chief editor of IMT Strategies Publications; Charles Granville, executive vice president of Capita Technologies Inc.; Michael Harstrick, senior consultant for Peppers and Rogers; Steve Johnson, vice president of Pragmatic Marketing, Kristin Zhivago, president of Zhivago Marketing Inc., and Kathleen Fiore, CEO and president of People 1st Technology Group.

Part of the conference will also feature the "Under the Microscope Session" where industry leader Kristin Zhivago, will provide professional analysis of selected participant Web sites. Her analysis will include tips and suggestions for improving the marketing appeal of a Web site, giving participants practical and knowledgeable advice to help maximize their Web investment.

AEA Web Marketing Conference sponsors are Stradling Yocca Carlson & Rauth; Lyon & Lyon; Haskell & White and People 1st Technology.

About AEA

The AEA is the nation's largest high-tech trade group, representing more than 3,500 U.S.-based technology companies. Membership spans the industry product and service spectrum, from semiconductors and software to computers, biotech, medical, Internet and telecommunications systems and services. With 18 regional U.S. councils and offices in Brussels, Tokyo and Beijing, AEA offers a unique global policy grassroots capability and a wide portfolio of valuable business services and products for the high-tech industry. For 56 years, AEA has been the accepted voice of the U.S. technology community.

For more information and reservations for AEA's Web Marketing Conference 2000, visit http://events.inetevents.com/web2000 or call Brenda Scialdone at 949/477-5300. For more information about AEA and upcoming events, visit www.aeanet.org.